After connecting the dots to find Marriott was able to host The Lego Backpacker, and his real-life owner, at the AC Hotel Ciudad de Sevilla, resulting in content for the AC Hotels brand that was then amplified through Lego’s social channels bringing in an additional 370,000+ social followers into the conversation. A recent example saw M Live picking up a story about a New Zealand backpacker who was travelling the world with his favourite Lego figurines and documenting their adventures on social media. M Live is able to identify trending social stories around the world and quickly ascertain ways to join the conversation. “We’ve turned the tables from creating general content distributed to thousands of guests to listening and leveraging a single moment that’s relevant and shareable between thousands of guests.” Says Matthew Glick, senior director of global creative and content marketing, “Not only are we able to discover these moments to engage with consumers quickly, but also identify opportunities by brand, by discipline, by market and by channel to create memorable and shareable experiences.” M Live is designed to engage with guests around cultural moments that are relevant to what they are already talking about on social media. Marriott International’s vice president of global creative and content marketing, David Beebe, explained: “We created M Live with an understanding that real-time marketing always starts with the guest, and the best way to engage with consumers is to start a two-way conversation that is relevant to their needs and preferences as travellers.”
She is married to LeVaughn Flynn and has two children, Troy and Zara.Marriott associates work together in the live studio. Cuthbert-Flynn enjoys nature, interacting with and helping people and a good, hearty laugh. She was conferred with the Order of Distinction for her contribution to sports in 1992. She is also a past board member of the Sports Development Foundation and the Institute of Sports, as well as a previous committee member for the Jamaica Anti-Doping Commission disciplinary panel. She is a certified personal trainer, media personality, motivational speaker, former physical trainer for the Arnett Gardens Football Club and served as Marketing Manager at Western Sports, where she was instrumental in having Puma International sign Usain Bolt in 2003. Since 2005, Minister Cuthbert-Flynn has operated a fitness and wellness centre and has been a lifelong advocate for a healthy lifestyle that includes good nutrition, exercise and a positive mindset.
She was inducted in the university’s Hall of Fame in 2015.
She proudly represented the University of Texas, Austin where she studied Sociology while leading the university to a NCAA Championship in 1986. She hails from Port Morant, St Thomas and attended Morant Bay High School before emigrating at 16 years old. She is a five-time Olympian, a multiple track and field medalist, a businesswoman and the Member of Parliament for West Rural St Andrew since 2016.Īs State Minister in the Ministry of Health and Wellness, Minister Cuthbert-Flynn is primarily responsible for Maternal Health, HIV Prevention and the reduction of Drug Abuse. Juliet Cuthbert-Flynn is a committed and passionate leader who has been serving her country with distinction since she was 16 years old.